Stansfeld Scott & Co. – Barbados

Digital Marketing Manager

Wines/Spirits Division

THE COMPANY:

Stansfeld Scott is a fast-paced, high-energy, progressive marketing and distribution company in Barbados and a leading supplier throughout the Caribbean.  Working with many international brands, Stansfeld Scott represents an enviable portfolio of Wines, Spirits and FMCG products and is a leader in the product categories and channels where it competes. We offer a challenging and stimulating environment; value and celebrate innovation, while encouraging an entrepreneurial spirit. We strongly believe that our success comes from a passionate, dedicated and resourceful team. We welcome the brightest and best to join us as we continue to grow market share, maintain a competitive edge and build valued relationships across diverse cultures.

THE ROLE:

We are seeking an energetic and proactive Digital Marketing Manager, based in our Barbados office, to drive engagement and brand awareness on social media platforms for multiple brands. You will be responsible for developing strategic social media brand plans and turning these plans into reality, working closely with brand stakeholders and consistently analyzing account performance and trends.

RESPONSIBILITIES:

• Develop and execute a social media strategy for assigned brands
• Create and manage a content calendar for social media platforms
• Develop timely and engaging content to increase engagement and followers
• Increase followers and engagement by engaging with users and providing regular, relevant, and compelling content
• Create unique content concepts to increase viewership and engagement
• Develop promotional activities for social media pages to increase followers and build brand awareness
• Run targeted paid ads to increase awareness and drive sales
• Manage influencer relationships including recruitment, content development, and contract management
• Evaluate social media engagement using available analytics to continually evolve the social media strategy
• Liaise with management on budgets, timescales, and objectives
• Respond to enquiries received via social media channels

REQUIREMENTS:

• A minimum of two years' experience in social media management
• Exceptional understanding and use of social media platforms including Facebook, YouTube, Twitter, Instagram, LinkedIn, etc.
• Ability to generate original, quality content
• Excellent use of monitoring and data analytics to determine results
• Strategic thinker, able to brainstorm, plan, and execute
• Strong organizational skills and attention to detail with the ability to work efficiently on multiple projects with tight deadlines
• Proficiency with Adobe Suite, Canva preferred

REWARDS:

• A fulfilling marketing career with exposure to international business
• Training and development opportunities
• A competitive compensation package based on skills and experience
• Benefits include Pension, Group Medical and Life Insurance