ARIEL has unveiled a stunning new bottle design that enhances its brand image with an enchanting airy aesthetic. The light, elegant packaging, both in color and structure, beautifully complements the wine’s name, delivering all the flavor and charm of handcrafted wines—without the alcohol.
ARIEL is a non-alcoholic wine that retains its freshness and flavor through a modern winemaking technique, where the alcohol is carefully removed. The updated packaging also features fewer preservatives and includes a convenient screw-cap, making it easy to enjoy anywhere, anytime. In addition, the bottles are now lighter in weight, helping to reduce the carbon footprint in line with J Lohr’s sustainability efforts.
The new ARIEL packaging moves away from dark, traditional labels to a design that is bright, colorful, and visually appealing. This fresh look exudes modernity and aligns perfectly with the vibrant, mindful drinking movement. The updated design ensures ARIEL stands out on shelves, attracting a new generation of consumers seeking a stylish and innovative non-alcoholic wine option.
Why Distributors Love ARIEL Wines
Award-winning taste: ARIEL has been named in the 2024 USA Today 10 Best Readers’ Choice Awards in the Best Non-Alcoholic Wine category.
Expanding market: Non-alcoholic beverages are the third largest growing category in the US (IWSR, June 2024). Sales grew by 20% from 2021 to 2022 (Nielsen, 2022), with this trend expected to continue into 2025 and beyond.
Selling Tips for ARIEL Success
Feature Mocktail Recipes: Share our delightful ARIEL mocktail recipes, like the “Cabernet Citrus Cooler” or “Chardonnay Spritz.” Customers will love creative, alcohol-free options!
Host a Tasting Event: Invite your audience to explore ARIEL’s taste through an in-store or online tasting.
Social Media Inspiration: Use ready-made content ideas to captivate your followers.
Mocktail Recipes to Share
Social Media Post Ideas
1. “Sip into something new this #2025! 🍇 ARIEL Non-Alcoholic Wines bring full flavor without the buzz. Perfect for your new year, new you journey!”
2. “Mocktails made easy! 🍹 Explore our refreshing recipes featuring ARIEL Non-Alcoholic Wines. 🥂 Click the link to learn more!”
3. “New year, new you! ✨ Indulge without compromise with ARIEL Non-Alcoholic Wines this #DryJanuary.”
To learn more about Ariel Non-Alcoholic Wines and to expand your non-alcoholic wine offerings, contact your Stansfeld Scott representative today!
