While many leading U.S. Cabernet regions are losing ground, Paso Robles continues to grow — and J. Lohr leads the way
The U.S. market provides a powerful benchmark for the strength and momentum behind J. Lohr.
According to the latest NIQ U.S. scan data, Paso Robles is the #1 wine region for domestic, region-labeled Cabernet Sauvignon in both dollar sales and case volume — and its share continues to grow.
Within Paso Robles, J. Lohr is the clear leader.
Paso Robles Is Gaining Ground
Paso Robles now represents 14% of U.S. domestic 750ml Cabernet dollar sales — more than four percentage points ahead of Napa Valley, the next closest wine region.
While Paso Robles continues to grow, several other leading Cabernet regions are declining:
Lodi: -6.6%
Columbia Valley: -12.3%
Sonoma County: -8.0%
In a challenging U.S. Cabernet market, Paso Robles stands out for its continued momentum.
J. Lohr Leads Paso Robles
More than $1 of every $5 spent on Paso Robles Cabernet among the top 10 producers goes to J. Lohr — nearly five percentage points ahead of its closest competitor.
Driving that leadership is J. Lohr Seven Oaks Cabernet Sauvignon 750ml, the #1 Paso Robles Cabernet SKU in the U.S., with a 19% dollar share.
What This Means for Your Market
While these figures reflect U.S. sales, they provide a valuable benchmark for the strength of the J. Lohr brand and the growing consumer appeal of Paso Robles.
The story is easy to take to your customers:
Paso Robles is the #1 U.S. wine region for domestic Cabernet by volume.
J. Lohr leads Paso Robles. And Seven Oaks is the #1 Paso Robles Cabernet SKU.
Get the Full Technical Details
Vineyard sourcing, vinification notes, tasting profile—everything you need to bring J. Johr Seven Oaks to your market.
