Stansfeld Scott & Maison Ferrand: Unlocking the Future of Caribbean Spirits

On September 24th and 25th, Stansfeld Scott International and Maison Ferrand hosted an engaging distributor conference in Barbados for senior managers from several Caribbean markets including Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Jamaica, Sint Maarten, Trinidad & Tobago, and US Virgin Islands. The two-day conference was hosted by Guillaume Lamy, Managing Director of Maison Ferrand USA and Ethan Perk, Vice President of Sales & Marketing for Stansfeld Scott Inc.

Focus & Objectives

The primary objectives of the conference included:

• Educating distributors on Maison Ferrand’s diverse and dynamic portfolio, including Planteray Rum, Citadelle Gin, Ferrand Cognac, Mathilde Liqueur, and Ferrand Dry Curacao.
• Sharing insights on the history of rum-making in Barbados and Maison Ferrand’s leadership position in the rum industry.
• Discussing strategies for effectively promoting Maison Ferrand products throughout the Caribbean markets.

Attendees participated in variety of educational and engaging activities throughout the conference, including tours of the West Indies Rum Distillery, Stade’s Rum Visitors Center, and Dacres Coconut Farm, as well as extensive product tastings, a team cocktail competition, and experiencing Bajan cuisine around the island.

Key Takeaways

Attendees left with vital insights, including:

• A deeper understanding of Caribbean rum-making heritage and the craftsmanship behind Maison Ferrand’s offerings.
• The strength of Planteray Rum and its leading position as the #1 Super Premium Rum sold in the US.
• The rapid growth of Citadelle Gin, the very first Premium Gin brand from France. 
• The importance of leveraging import data to track buyer behavior and market trends.
• Strategies for developing educational programs that engage bartenders and mixologists, enhancing their expertise with Maison Ferrand products.
• The significance of fostering community ties to creatively promote Maison Ferrand products in local markets.

Attendees were inspired to implement innovative strategies that would strengthen Maison Ferrand’s presence across the Caribbean.