Founder & CEO Stephen Cronk of Mirabeau, the award-winning Provençal rosé producer, teamed up with Stansfeld Scott for a successful week in key Caribbean markets, Antigua & Barbuda and the Cayman Islands. During his visits, he led trade-focused events, secured premium placements, and reinforced Mirabeau’s position as the go-to rosé for hotels, restaurants, and wine retailers.
Building Mirabeau’s Presence in Antigua
In Antigua, Mirabeau established a by-the-glass program at Loose Cannon, a high-traffic beachfront venue, driving visibility and trial. The exclusive promotion features Mirabeau X Rosé, a collaboration with fashion house Christian Lacroix, designed to be an elegant, stylish rosé with broad consumer appeal.
A key highlight was an exclusive trade lunch at Bar None, A.S. Brydens’ on-premise restaurant, where Cronk guided industry leaders through the brand’s portfolio:
- Forever Summer – A light, lower-alcohol rosé perfect for daytime and resort settings.
- Mirabeau X Rosé – A bold yet refined rosé, seamlessly blending luxury and approachability, featured exclusively in Loose Cannon’s by-the-glass program.
- Pure – A premium, dry Provençal rosé with aspirational appeal, ideal for upscale wine lists.
- La Réserve – A gastronomic rosé with structure and complexity, crafted for fine dining.
A consumer tasting at The Cork & Basket drew 40 engaged attendees, reinforcing market demand, while sales training for A.S. Brydens’ team ensured stronger commercial execution. These activations position Mirabeau for continued growth across the Caribbean.
Mirabeau Rosé at the 2025 Cayman Cookout
At the 2025 Cayman Cookout, hosted at the Ritz-Carlton, Grand Cayman, Mirabeau Rosé was featured in the festival’s exclusive tasting menu, securing visibility among top chefs, sommeliers, and industry professionals. The event reinforced Mirabeau’s fit for luxury resorts and high-end dining, aligning the brand with world-class culinary experiences.
Images compliments Rebecca Davidson Photography
Beyond the wines, Stephen Cronk championed sustainability, presenting his Regenerative Viticulture Foundation, which promotes soil health and biodiversity. As the industry shifts toward eco-conscious winemaking, Mirabeau’s ‘Going Regen’ approach adds value for partners seeking brands with strong sustainability credentials.
