Cupcake continues to deliver incredible quality, earning consistent 92 point ratings from the TastingPanel along with a Best Buy designation from Wine Enthusiast — reinforcing Cupcake’s position as a trusted and dependable premium wine brand.
SOURCE: 1IRI TOTAL US – MULTI OUTLET + CONV, 9L VOL SALES, L52 W/E 11/30/2025 EXCL. LIGHTHEARTED; 2IRI TOTAL US – MULTI OUTLET + CONV, U/S/W, L26 W/E 12/07/251
- Cupcake Vineyards Prosecco – 92 pts.
- Cupcake Vineyards Sauvignon Blanc – 92 pts.
- Cupcake Vineyards Chardonnay – 92 pts.
- Cupcake Vineyards Pinot Grigio – 92 pts.
#1 Premium White Wine Brand
Cupcake Vineyards continues to hold its position the #1 premium white wine brand in the USA1—driven by its strong global reputation, consistency, and approachability.
Across markets, Cupcake is recognized for delivering:
- A premium taste profile at an accessible price
- A portfolio of strong white wine performers
- Exceptional retail velocities driven by broad consumer familiarity
- High social engagement and strong digital conversions
This positioning strengthens retailer confidence and gives distributors a brand that reliably moves off shelves.
Let’s Move the Cupcake Momentum Forward
For more detailed information on Cupcake Vineyards’ accolades, click download to view the pitch deck below:
For more information on Cupcake programs, score materials, POS tools, or market opportunities, please contact your sales representative. We’re here to support you in making Cupcake the premium wine choice in your market.
