MAD DOG: Bold Flavors & High-ABV Innovation in RTDs
RTDs remain one of the most dynamic segments in the adult beverage category, particularly across convenience and impulse channels. As retailers look to capitalize on this momentum, distributors are prioritizing RTDs that deliver bold flavor, strong shelf presence, and strong rotation.
MAD DOG by MD 20/20 brings a vibrant flavor lineup, a distinctive 15% ABV proposition, and a 200 ml format designed for convenience and nightlife—creating a differentiated RTD opportunity for your portfolio.
Why MAD DOG Wins
1. 15% ABV That Delivers Impact
Today’s RTD consumers—particularly younger legal-age drinkers—are increasingly seeking higher-ABV options that offer more impact per purchase. With a bold 15% ABV, MAD DOG stands apart from lower-ABV RTDs and delivers the flavor intensity and value perception that drives rotation in impulse and nightlife channels.
2. Bold Flavors That Stands Out
MAD DOG features a vibrant lineup of fruit-forward flavors designed to stand out in coolers and behind the bar, driving impulse purchases across retail and nightlife occasions. Flavor lineup:
• Purple Drip • Bling Blue • Jungle Juice •
• Mad Margarita • Whipped Orange • Spiked Strawberry
Top U.S. performers include Bling Blue, Spiked Strawberry, Mad Margarita, and Whipped Orange.
3. The Single-Serve Format Consumers Are Choosing
MAD DOG’s 200 ml PET format delivers a convenient single-serve option that fits today’s drinking occasions while offering practical advantages for retailers.
4. From the #2 Largest Winery in the U.S.
MAD DOG is produced by The Wine Group, the #2 largest winery in the United States.
MAD DOG is the Official Wine RTD of WWE backed by a national initiative with prominent in-ring branding at live events.
Explore the MAD DOG Opportunity
MAD DOG by MD 20/20 brings bold flavors, 15% ABV impact, and a single-serve format designed for today’s RTD occasions—making it a high-energy addition to your portfolio.
Trade Tools & Support
MAD DOG by MD 20/20 combines brand heritage, flavor innovation, and a high velocity convenience format to deliver a winning proposition for distributors. As RTDs continue driving total wine category growth, this launch offers a timely, high impact addition to your portfolio.
Interested in exploring the range? Request samples or reach out to your Stansfeld Scott representative to get started.
