A Legacy of Excellence & Sustainability
The Catena family has been pioneers in the wine industry for 120 years, transforming Argentina’s Malbec into a global benchmark. It all began with Nicolás Catena, who left Italy for Argentina and led the development of Malbec in his new homeland. His grandson, Nicolás Catena Zapata, expanded the vision by planting vineyards in Mendoza’s mountainous regions, creating wines with deep color, rich concentration, and balanced acidity thanks to high-altitude sunlight and cool nights. Today, Dr. Laura Catena carries on the legacy by pioneering “grand cru” vineyards, crafting wines from distinct single-vineyard plots, solidifying their reputation for excellence, multiple 100-point wines, and leadership in sustainable winemaking.
At the core of this milestone is Catena’s “Sustainability Initiative,” reducing their wine bottle weight by 40% since 2010, including a new 380-gram bottle in the U.S., to cut their carbon footprint.
The “120 Years in Love with Malbec” campaign is a global celebration, and it’s the perfect opportunity for you to engage your market. Showcase Catena’s winemaking excellence and sustainability efforts while driving excitement around this milestone.
Here’s how you can be a part of the celebration:
- Host in-store tastings or Malbec-themed events.
- Highlight Catena’s sustainability efforts in your promotions.
- Create limited-time offers or bundles featuring Catena Malbec.
- Use social media to engage your audience with the anniversary campaign.
- Collaborate with local influencers to boost visibility.
Celebrate 120 Years in Love with Malbec
