Celebrating J. Lohr’s Golden Legacy!
Fifty Years of Family Winegrowing
J. Lohr Vineyards & Wines is raising a glass to a sensational 50-year milestone as one of California’s most admired family-owned wineries. This golden anniversary is a celebration of the bold innovation, visionary sustainability, and award-winning wines that have consistently set J. Lohr apart making this a landmark occasion worthy of celebration across every market.

A Legacy of Excellence
In 1974, Jerry Lohr, a South Dakota farmer turned visionary vintner, planted his first vineyard in Monterey County’s Arroyo Seco region. What started with 280 acres has blossomed into over 4,000 acres of premier vineyards across sought-after California appellations, including Paso Robles and Napa Valley. Today, the second generation of the Lohr family – Steve, Cynthia, and Lawrence – carries forward their father’s legacy of sustainable farming and exceptional winemaking.
Click the link to explore J. Lohr Vineyards & Wines Milestones Timeline
Award-Winning Portfolio
J. Lohr’s commitment to sustainability and quality has earned numerous accolades, including:
• Wine Enthusiast’s “American Winery of the Year“
• “Winery of the Year” by Wine & Spirits Magazine (multiple years)
• California Green Medal Leader Award for sustainability (2020)
Their wines shine with 90+ point ratings:
- Hilltop Cabernet Sauvignon
94 points Publisher’s Picks, The Tasting Panel 2024; 94 points Platinum, Monterey International Wine & Spirits 2024 - Seven Oaks Cabernet Sauvignon
99 points, California State Fair 2024; 92 points, Monterey International Wine & Spirits 2024 - Riverstone Chardonnay
96 points, California State Fair 2024; 91 points, Monterey International Wine & Spirits 2024 - Falcon’s Perch Pinot Noir
90 points, OC Fair 2024 - Bay Mist White Riesling
Wine Enthusiast recommended; Award-winning for its vibrant, fresh flavor - South Ridge Syrah
94 points, Double Gold, OC Fair 2024


Ways to Engage J. Lohr in Your Market
Impactful In-Store Displays & Educational Sessions
Showcase J. Lohr’s 50th anniversary with themed displays and in-store tastings of their top wines, like Seven Oaks Cabernet and Riverstone Chardonnay, to attract customers and drive interest.
Engaging Social Media Campaigns
Share J. Lohr’s milestone moments on social channels. Inspire followers to join the celebration by sharing their own experiences with #JLohr50 and #50YearsOfJLohr.
Follow us on social media to see anniversary greetings from the Caribbean markets.