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Posted 21st March 2017

Robert Mondavi Private Selection Featured at Taste of Cayman

Robert Mondavi Private Selection debuted its modern packaging redesign at the 29th Annual Taste of Cayman Food & Drink Festival in the Cayman Islands

Tags: cayman islands, robert mondavi private selection

More than five thousand people flooded onto Camana Bay’s Festival Green for the 2017 Taste of Cayman Food & Drink Festival this January. Now in its 29th year, Taste of Cayman is one of the longest running annual events in the Cayman Islands and celebrates the best local food, drinks, and epicurean delights.

Michelle McGovern, Stansfeld Scott Portfolio Manager noted, “This event was important for us for two reasons. Firstly, we recently transferred the Mondavi brands to a new distributor, Tortuga Rum Company, who selected the brand as a key sponsor for the event. Secondly, we used this opportunity to highlight Robert Mondavi Private Selection’s new packaging.”

Robert Mondavi Private Selection, a leader in premium Californian wine, is a top selling brand by volume across multiple varietals including Chardonnay, Merlot, Pinot Noir, and Cabernet Sauvignon. The redesign features the brand’s iconic Mondavi tower with a new color scheme and modern finishings. The upgraded bottle design includes an updated bottle shape with broader shoulders and a tapered profile plus a heavier glass weight.

“The focus of this redesign project is to make the outside of the bottle feel as premium as the product inside,” says Robert Mondavi Private Selection Vice President of Marketing, Jon Guggino. “The new packaging is indicative of the brand’s relatable and grounded personality, while also embodying our timeless tradition of producing quality, well-balanced wines.”

Robert Mondavi Private Selection’s new packaging was a huge hit amongst the Taste of Cayman attendees.  Loyal customers were reminded once again of the brand’s legacy and approachable wine style, while new consumers were immediately enticed to experience the rich quality of Robert Mondavi Private Selection wines