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Posted 26th November 2014

Carmen Wave Series Arrives in the Cayman Islands

Tortuga Rum Company ‘rides the wave’ with their stylish new Chilean wine series by Carmen.

Tags: cayman islands, carmen

Wave Series, an exciting new line by Carmen was first introduced to distributors representing the Caribbean market at the International Association of Airport Duty Free Stores (IAADFS) early March.

“The brand has great potential,” says Ethan Perk, Vice President of Sales & Marketing for Stansfeld Scott, “its approachability, appealing packaging, and great taste profile make Wave Series a perfect fit for the entire Caribbean region.”

Inspired by chief winemaker Sebastian Labbé and his love and admiration for the Pacific Ocean as an avid surfer, Wave Series is comprised of two varietals full of flavour from the Leyda Valley – the “Left Wave” Sauvignon Blanc and the “Right Wave” Pinot Noir.

The brand officially launched in the Cayman Islands this November with staggering success. Tortuga Rum Company’s in-store promotions and tasting events led to the quick accomplishment of their primary push for off-premise distribution.

Wave Series was a dedicated Wine of the Week wine with sampling events held at Governors Square, Greenery, and Jack and Jill locations. The next phase will be a push for on-premise wine by the glass listings and new menu placements. In addition, a surfboard promotion is slated for the summer/fall season of 2015.

The fact that Tortuga Rum Company’s first order sold-out in less than two months shows great initial momentum and interest in the brand. As this interest builds, distributors in other markets might also be encouraged to ‘ride the wave’ by adding Wave Series by Carmen to their list of affordable Chilean wine offerings.


Photos acquired from Tortuga Rum Company's Facebook Page