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Posted 17th July 2019

Hendrick’s World Cucumber Day Comes to Aruba

Every June 14th, Hendrick's Gin celebrates the remarkable cocktail garnish – the Cucumber. This year Aruba Trading Company joined in the celebrations, spreading love and appreciation for cucumbers by inviting those with a crisp curious mind to celebrate World Cucumber Day in true Hendrick’s style.

Tags: aruba, hendricks

What do Fusion Piano Bar, Baz-RRR Galleria and Brasserie, Craft, and Azia Restaurant & Lounge have in common besides being contemporary culinary venues in Aruba? On June 14th, they all celebrated World Cucumber Day featuring Hendrick’s Gin.

No other gin tastes like Hendrick's because no other gin is made like Hendrick's. Infused with the beautiful Bulgarian Rosa Damascena (rose) and specially selected cucumbers from the finest producers, Hendrick’s is a smooth gin that balances delicate and subtle flavors. 

Hendrick’s Gin first adopted Cucumber Day in 2016 because it considers the cucumber a key ingredient but World Cucumber Day is now officially a thing. This year’s campaign with the slogan ‘Pursue the Peculiar & Share the Unusual’ went underway in global travel retail and took place at the following international airports: Singapore Changi, Bangkok Suvarnabhumi, Hong Kong International, Kuala Lumpur International, London Heathrow, London Gatwick, London Stansted, Amsterdam Schiphol, Frankfurt, Munich, Barcelona, Madrid, DXB (Dubai), Dublin, Istanbul, Vienna, Brussels, São Paulo, New York JFK, Bogota and Rio De Janeiro.

Now Aruba Trading has increased the number of bars participating globally in this innovative and quirky campaign centered on Hendrick’s signature garnish. For World Cucumber Day, Aruba Trading promoted the event with billboard signs, menus, captivating displays, and exquisite Hendrick’s cocktails. We can’t wait to see who else will join in eccentric enthusiasm for next year’s World Cucumber Day.