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Posted 25th November 2019

Hendrick’s Gin promoted at the 2019 Curaçao North Sea Jazz Festival

Brandsimex brought the curiosity of Hendrick’s Gin to one of the biggest cultural events on the island of Curaçao.

Tags: hendrick's, curacao

A compelling magnet for bringing people together, the Curaçao North Sea Jazz Festival is an annual event that attracts performing artists and participants from all over the world.

This year, the event was held between August 29th and August 31st at the World Trade Center in Piscadera Bay. Around 20,000 visitors enjoyed performances by the international line-up: Maroon 5, Juan Luis Guerra, Sam Cooke, Pitbull, Kenny G, Inner Circle, Mariah Carey, Gladys Knight, Earth, Wind & Fire, Michael McDonald, Maxwell, Black Eyed Peas, Nicky Jam and David Sanborn.

Spirits distributor, Brandsimex used this opportunity to feature Hendrick’s Gin. The use of a banner on the bar back-drop, roses as decorative elements, and branded cups meant Brandsimex effectively communicated Hendricks’s brand identity to the festival participants.

The festival generated beautiful memories for many. Stansfeld Scott’s Caribbean Area Manager, Jeremy Verheyen commented, "Being part of this popular music event gave Hendrick's Gin the opportunity to extend their market reach beyond the Caribbean region and gain even more international exposure. Linking the product with music not only provided a great opportunity for Brandsimex to connect with end consumers on an emotional level but enabled them to market across multicultural and multigenerational audiences."